Can you figure out why I love this commercial?
If you guessed it’s because I love candy bars and making fun of iPhone apps, you win.
And so does this commercial. Indeed, it won a video contest to get on the air. I’m into these commercial contests. There’s a lot of lowest-common-denominator stagnation in the advertising world, and it’s refreshing to see some creative average joes getting a shot before they’ve been co-opted by the media machine and brainwashed to deliver formulaic tripe. For another quality product of open mic marketing, peep this freaking gem from the Super Bowl: