Can you figure out why I love this commercial?
If you guessed it’s because I love candy bars and making fun of iPhone apps, you win.
And so does this commercial. Indeed, it won a video contest to get on the air. I’m into these commercial contests. There’s a lot of lowest-common-denominator stagnation in the advertising world, and it’s refreshing to see some creative average joes getting a shot before they’ve been co-opted by the media machine and brainwashed to deliver formulaic tripe. For another quality product of open mic marketing, peep this freaking gem from the Super Bowl:
While I’m at it, I’mma give a shout out to this AT&T/Motorola campaign. The ads were made by pros, but I’m not aching for a seamless segue here. Basically, they’re just more current commercials that make this Unhappy Mediator momentarily happy. I am digging the meta marketing approach bigtime; make fun of your target consumer, then sell the shit out of him:
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No Happy Medium 