If you’re into college football then you probably already know that the Bowl Championship Series isn’t a fan favorite by a long shot. Now the much maligned gridiron matchmakers have hired former Bush Press Secretary Ari Fleischer’s PR Firm:
Ari Fleischer Communications, a sports public relations firm headed by the former press secretary for President George W. Bush, has been hired by BCS officials to help remodel the tattered image of college football’s postseason system.
I don’t know the first thing about college football. Certainly Fleischer’s got ample experience as a blocker of bad publicity. What I want to know is: Does this constitute a step down for him, or a step up?