Tag Archives: coke

Reader Appreciation: Big ups to the flavor savior

Thanks to the readers who found the site by searching
coca cola jesus” and “jesus rules.”

HM: “coca cola sex” and “ressurrection [sic.] of jesus motherfuckin christ.”

Velcro Ads Boost Coke Sales in France, Presumably Among the Rich, Mean

On the basic premise of Coke’s hook-and-eye bus shelter ads, I’ve got to agree with Jesus Diaz at Gizmodo:

I don’t know what Coca-Cola was thinking when they used these ads to promote their Grip Bottle in bus stops. They are made with velcro, so if you lean or get anywhere near them wearing woolly cloths, you’d get stuck.

The ads were designed to highlight the better grip the new bottles offer. They placed them in bus stop shelters in Paris, ready to rip cashmere sweaters and expensive clothes. But instead of hating them, the French bought 3.8% more of their sugar water.

What I want to see is an image of one of these ads after a week of being there. I can imagine giant balls of dust with cats and drunk people inside.

But “cashmere sweaters and expensive clothes”? Come on, everybody knows rich people don’t take the bus.

In fact, I venture that the 3.8% sales boost came from wealthy folk who delighted in the sight of destitute commuters hung by their velcro-ed scarves while trying to get to their menial jobs.

It’s Mid-Morning, Grab a Straw

I’m a bit confused about this Diet Coke internet banner ad. Can we discus briefly? As far as I can tell it’s suggesting that:

a. You should eat some meal at 11:01. I have to assume that’s AM.

b. That meal should be smart and fresh, like a salad.

c. To accompany your post-breakfast, pre-noon salad you should down a Diet Coke.

I get the feeling that some time in the future people are going to look back at this the way we look back at Coke ads from the days when Coke actually contained coke.