Tag Archives: banner ads

Incongruous Cross-Promotional Banner Ad of the Day

Doris, could you order us some more legal pads, a box of blue Bics and a 16-pound bird? Thanks.

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It’s Mid-Morning, Grab a Straw


I’m a bit confused about this Diet Coke internet banner ad. Can we discus briefly? As far as I can tell it’s suggesting that:

a. You should eat some meal at 11:01. I have to assume that’s AM.

b. That meal should be smart and fresh, like a salad.

c. To accompany your post-breakfast, pre-noon salad you should down a Diet Coke.

I get the feeling that some time in the future people are going to look back at this the way we look back at Coke ads from the days when Coke actually contained coke.