a. You should eat some meal at 11:01. I have to assume that’s AM.
b. That meal should be smart and fresh, like a salad.
c. To accompany your post-breakfast, pre-noon salad you should down a Diet Coke.
I get the feeling that some time in the future people are going to look back at this the way we look back at Coke ads from the days when Coke actually contained coke.