I’m a bit confused about this Diet Coke internet banner ad. Can we discus briefly? As far as I can tell it’s suggesting that:
a. You should eat some meal at 11:01. I have to assume that’s AM.
b. That meal should be smart and fresh, like a salad.
c. To accompany your post-breakfast, pre-noon salad you should down a Diet Coke.
I get the feeling that some time in the future people are going to look back at this the way we look back at Coke ads from the days when Coke actually contained coke.
No Happy Medium 
such a small salad compared to that can. probably an 1101 side salad.
Second breakfast?
Please tell me they have soda in Middle Earth. I’d like to buy the shire a Coke…