Tag Archives: candy

Turn on Your TV: These Ads Don’t Suck!

Can you figure out why I love this commercial?

If you guessed it’s because I love candy bars and making fun of iPhone apps, you win.

And so does this commercial. Indeed, it won a video contest to get on the air. I’m into these commercial contests. There’s a lot of lowest-common-denominator stagnation in the advertising world, and it’s refreshing to see some creative average joes getting a shot before they’ve been co-opted by the media machine and brainwashed to deliver formulaic tripe. For another quality product of open mic marketing, peep this freaking gem from the Super Bowl:

While I’m at it, I’mma give a shout out to this AT&T/Motorola campaign. The ads were made by pros, but I’m not aching for a seamless segue here. Basically, they’re just more current commercials that make this Unhappy Mediator momentarily happy. I am digging the meta marketing approach bigtime; make fun of your target consumer, then sell the shit out of him:
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Ah, commercialism in the digital age — there’s a sucker updated every minute.
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Conversation Hearts Get Fresh Start, Still Likely to Sit on Shelf and Get Stale

I’m a word-nerd with a wicked sweet tooth, so recent changes to the classic recipe of Sweethearts, those chalky but charming confections of elocution, has got me in something of a tizzy. (Usually the tizzy comes from eating six boxes in a sitting, but I don’t do that til they go 75%-off at the drug store the week after Valentine’s Day.)

The food blog of the Chicago Tribune tells us that the attack comes on two fronts, text and taste:

First, the messages. Classic sayings were thrown out. The new top 10 list (chosen in an online contest) includes the tech-flavored as well as the return of some historic love notes:

Tweet Me, Text Me, You Rock, Soul Mate, Love Bug, Me + You, Puppy Love, Sweet Love, Sweet Pea, Love Me

Corny or cute, you decide. But what has us in a sugar-snit are the flavor changes. NECCO has been rewriting the love messages for years, but the new flavors come as a shock. Here they are, along with our decidely biased reviews:

Green apple: Too tart
Blue raspberry: What does that even mean? And, yuck.
Strawberry: Like very bad strawberry pie with that artificial goop on top.
Lemon: Tastes like Lemonheads, which we love.
Grape: Grape soda, but not our favorite.
Orange: Like Bayer Aspirin for children.

As you can imagine, the idea of a Sweetheart that says “Tweet Me” has me gagging almost as much as the Green Apple is going to. I mean, does that even make sense? Are people flirting via Twitter now? God help us.

The evolution of the conversation heart to reflect current memes (or whatever we called memes before we had that word) dates back to the early 1990s, according to Necco, when

New England Confectionery Company’s Vice President Walter Marshall decided to update the sayings each year and retire some. His first –Fax Me–created a lot of attention from Sweetheart fans. As a result, each year we receive hundreds of suggestions from romantics, candy lovers and school kids for new sayings. From old tech, “Call Me” to new tech, “E-mail Me,” Sweethearts┬« keep the pulse on the heartbeat of the nation.

Well this year they decided to turn copywriting over to the public, letting America tell them “how they express their love.” And again I say: God help us.

Necco also tells us that the new Sweethearts have been reformulated to be “softer and more fun to eat.” This, if nothing else, will probably come as good news to receivers of the stubborn little nuggets. But as someone who actually likes their near-tastelessness and cement consistency, and who has always gone out to get them for herself (sad on so many levels, let’s please move on), I fear this might be the worst Valentine’s Day yet.

@homealone wanting #candy

Google Game: Sugar

Riding high on Halloween candy — that I purchased for half-price at the drug store yesterday — and finding that my yen for sugar is virtually insatiable, I endeavored to sate it virtually.

gg sugar

I was a surprised to find a dearth of literally-sugar-related material, though these adorable little sugar gliders helped satisfy my searching’s sweet tooth:

Seriously. How cute are we?

Then hit a twinge of sour, however, as I was reminded of how many of my countrymen love country music. And Sugar Ray.

Most everything else in Google’s suggestions looked somewhat familiar. Except sugardoodle, aka SugarDoodle.com. So I took a gander. The site’s header says, “Growing Together [est. 2005].” I scrolled down the page, not understanding what I was looking at, and found an old school visitors counter: 24,757,355. Nearly 25 million in under five years. Not bad. But what is it all about? I read a bit more, a bit here a bit there, and I started to find answers… from the Church of Jesus Christ of Latter Day Saints.

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