Can you figure out why I love this commercial?
If you guessed it’s because I love candy bars and making fun of iPhone apps, you win.
And so does this commercial. Indeed, it won a video contest to get on the air. I’m into these commercial contests. There’s a lot of lowest-common-denominator stagnation in the advertising world, and it’s refreshing to see some creative average joes getting a shot before they’ve been co-opted by the media machine and brainwashed to deliver formulaic tripe. For another quality product of open mic marketing, peep this freaking gem from the Super Bowl:
Ah, commercialism in the digital age — there’s a sucker updated every minute.
Last month Wired started a new blog, Wired Reread, wherein they look back at ads and articles in old issues. Some, like the beauty above, are pure gold. Ah, MiniDisc. I remember my friend’s older brother had a MiniDisc player. I thought he was so hip to the new technologies.
And there’s the AT&T ad from March of 1995, which includes this prescient copy:
In the future no matter where you are, the nearest phone will be close at hand. Miniature. Wireless. Small enough to wear on your wrist. Yet powerful enough to reach anyone. Anywhere in the world. The strap-on telephone. The company that will bring it to you is AT&T.
Got most of that right. I’m a little uncomfortable with the “strap-on” part, though.
And will we ever be able to thank Motorola enough for loosing us from the shackles of fax stacks? Imagine, you would be swimming in those half-glossy curled sheets right now. The horror.