Tag Archives: paris

Velcro Ads Boost Coke Sales in France, Presumably Among the Rich, Mean

On the basic premise of Coke’s hook-and-eye bus shelter ads, I’ve got to agree with Jesus Diaz at Gizmodo:

I don’t know what Coca-Cola was thinking when they used these ads to promote their Grip Bottle in bus stops. They are made with velcro, so if you lean or get anywhere near them wearing woolly cloths, you’d get stuck.

The ads were designed to highlight the better grip the new bottles offer. They placed them in bus stop shelters in Paris, ready to rip cashmere sweaters and expensive clothes. But instead of hating them, the French bought 3.8% more of their sugar water.

What I want to see is an image of one of these ads after a week of being there. I can imagine giant balls of dust with cats and drunk people inside.

But “cashmere sweaters and expensive clothes”? Come on, everybody knows rich people don’t take the bus.

In fact, I venture that the 3.8% sales boost came from wealthy folk who delighted in the sight of destitute commuters hung by their velcro-ed scarves while trying to get to their menial jobs.