Colgate marketing: Reveling in the pleasures of a simpler time when men were men and toothpaste was toothpaste? Or trying too hard — and yet not nearly hard enough — to make regular ol’ paste sound appealing?
For the record:
Pronunciation: \ˈgrāt, Southern also ˈgre(ə)t\
remarkable in magnitude, degree, or effectiveness
eminent, distinguished : chief or preeminent over others —often used in titles : aristocratic, grand
Pronunciation: \ˈre-gyə-lər, ˈre-g(ə-)lər also ˈrā-\