I know I should be over it by now, but I’m just not. It kills me — a deep down painful kind of death — that Die Antwoord got famous.
I first heard about them from my friend Brian on his blog in February. (I feel compelled to clarify, if you see my comments on the post, that I was quoting the song. Which sucks. For the record.) Meme soon spread, garnering the group’s YouTube videos millions of hits in a few weeks. By May they were opening for MIA and had signed with fucking Interscope. Now they’re returning to NYC to headline at Live Nation’s 600-seat Gramercy (nee Blender) Theater tomorrow night.
With them returns my ire over the power of the internet and the ever obscuring causes of popularity.