Tag Archives: nowtro

Mission Insta-Possible: Rejuvenated, Polaroid Makes Retro Totally Nowtro

Polaroid is not dead. Anymore.

It was a sad day when, in December of last year, Polaroid snapped its last instant photograph and faded into a backdrop of bankruptcy filings. It was one of those things that doesn’t necessarily affect your life (if people were using Polaroids so much, this wouldn’t have happened), but represents the irrevocable dissolution of a classic — like when they remade Texas Chainsaw Massacre.

Enter the team members of the Impossible Project, endeavoring to resurrect the doomed icon:

Production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production).

Therefore Impossible b.v. has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building; and has engaged the most experienced team of Integral Film experts worldwide.

Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog INTEGRAL FILM for vintage Polaroid cameras.

Their fervor for film inspired the group that acquired the Polaroid brand to relaunch some of the most famous instant cameras in 2010. I am excited about this. That said, I will probably not buy one. Then, when they stop making them again in a year, I am totally going to wish I had.