Hows about a little free association on this fine Thursday morning? What do you think of when you see this word?
SandSac
Go ahead. Whatever comes to mind. Scrotal adhesion on a sultry desert day? Yeah, that’s typically what I get, too.
You see, I’ve been getting press releases from representatives of SandSac for a while, and each time I do I think it’s porno spam. But actually, it’s a beach toy, a foldable canvas pail-tote-hybrid. Behold:
Far be it from me to quibble with market research that says there’s a hole for this product to fill. But who focus grouped the name? I think it should be a rule of thumb that “Sac” be kept out of branding materials, universally, wholesale. It’s never really necessary — so many synonyms! — and always at least a little gross. Like moist.
Other words for the marketing moratorium? Let us hear your thoughts on words that’d make you barf before they’d make you buy.
No Happy Medium 