Hows about a little free association on this fine Thursday morning? What do you think of when you see this word?
SandSac
Go ahead. Whatever comes to mind. Scrotal adhesion on a sultry desert day? Yeah, that’s typically what I get, too.
You see, I’ve been getting press releases from representatives of SandSac for a while, and each time I do I think it’s porno spam. But actually, it’s a beach toy, a foldable canvas pail-tote-hybrid. Behold:
Far be it from me to quibble with market research that says there’s a hole for this product to fill. But who focus grouped the name? I think it should be a rule of thumb that “Sac” be kept out of branding materials, universally, wholesale. It’s never really necessary — so many synonyms! — and always at least a little gross. Like moist.
Other words for the marketing moratorium? Let us hear your thoughts on words that’d make you barf before they’d make you buy.
I’m just baffled. How do you market something like this? Is this basically a more stylish version of a pail/bucket for the sand? If so, how are you supposed to build a sand castle using this thing? It’s not nearly sturdy enough to help create the base like you can with a bucket. And afterward, you can never use it as a bag again since it will have sand everywhere.
Conceptually and structurally, I cannot recommend this product.
why does it say, “love” on it?
Any product made by Semens, I mean Siemens, I find to be unacceptable and barf-worthy..
I will propose that food should never be described on a menu as “chunks of” or “crusty”.