If I were a dude, and the type of dude that rides a bike, I would be all over DZ Nuts high viscosity chamois cream. Per the instructions you “drop your shorts” and apply “directly on perineal (taint) area” before riding. DZ Nuts! Taint! Gold!
I love the freedom guys have to talk about their tackle. Could you imagine the back of an FDS bottle saying “lift your skirt and spray liberally in the vag region”? Me neither. And the bottle certainly wouldn’t sport a graphic suggesting a wafting snatch.
No Happy Medium 
I feel the need to make a vagina pun, but nothing comes close to DZ Nuts. At least, that’s what she said.