When your favorite band — that one you knew since they pressed their first seven inch back in high school — sells out it’s easy to get a little outraged. And it feels entirely justifiable, in a music-snob, self-righteous kind of way. If you’re talking about a TV show, however, one on a mid-tier network that’s already in its sixth season, it’s harder to dignify indignation.
While I can appreciate Coors Light signing on to sponsor FX’s It’s Always Sunny in Philadelphia, the product placement in last night’s season six premier was jarring. Between the Coors bottles, napkins and napkin holders, images of tapped Rockies were present in every shot from the bar.
Distracting for sure, but at least germane. When Dennis and Dee arrange a meeting with their high school crushes at a Subway, though, it’s just silly. The signage is absurd. And they’re there for breakfast. Breakfast? Even if there was some compelling reason within the show’s script to explain why they’d go to Subway, why the fuck would anyone — let alone two drunks without day jobs — go at breakfast?
Well, I guess It’s Always Sunny has never been about subtlety. Nor has the advertising world. So maybe it’s a perfect union. I’m sure the characters, our degenerate friends Dee, Dennis, Mac, Charlie and Frank, would sell out in a flash if given the chance.
(Mini review of the season opener: Good. Not amazing, but good. Frank asking the tranny if she had to sell her dick to China? Awesome.)