Tag Archives: it’s always sunny in philadelphia

It’s Always Sunny Sells Out in Season Six

When your favorite band — that one you knew since they pressed their first seven inch back in high school — sells out it’s easy to get a little outraged. And it feels entirely justifiable, in a music-snob, self-righteous kind of way. If you’re talking about a TV show, however, one on a mid-tier network that’s already in its sixth season, it’s harder to dignify indignation.

While I can appreciate Coors Light signing on to sponsor FX’s It’s Always Sunny in Philadelphia, the product placement in last night’s season six premier was jarring. Between the Coors bottles, napkins and napkin holders, images of tapped Rockies were present in every shot from the bar.

Distracting for sure, but at least germane. When Dennis and Dee arrange a meeting with their high school crushes at a Subway, though, it’s just silly. The signage is absurd. And they’re there for breakfast. Breakfast? Even if there was some compelling reason within the show’s script to explain why they’d go to Subway, why the fuck would anyone — let alone two drunks without day jobs — go at breakfast?

Oh, that’s right: 

Subtle.

Well, I guess It’s Always Sunny has never been about subtlety. Nor has the advertising world. So maybe it’s a perfect union. I’m sure the characters, our degenerate friends Dee, Dennis, Mac, Charlie and Frank, would sell out in a flash if given the chance.

(Mini review of the season opener: Good. Not amazing, but good. Frank asking the tranny if she had to sell her dick to China? Awesome.)

If You Can’t Beat ‘Em, Tweet ‘Em

The Unhappy Mediator is unhappy to announce that No Happy Medium is now on Twitter.

Twitter.com/NoHappyMedium

Indie darlings Built to Spill once said, “I don’t like this air, but that doesn’t mean I’ll stop breathing it.” If Weird Al Yankovic had done a parody, he probably would have said, “I don’t like this pear, but that doesn’t mean I’ll stop eating it.”

Vodpod videos no longer available.

Well, I, like Built to Spill, an imaginary incarnation of Weird Al and Charlie from It’s Always Sunny in Philadelphia (three of the biggest influences on my daily decision making), am breathing the air and eating the pear, stickers and all.

But wait, you say, how can this be? The Unhappy Mediator hates Twitter. Still true. I do hate Twitter and the ubiquitous waves of inanity emanating from it. But the site’s overwhelming popularity is a function of and party to its reach and influence; and it wouldn’t be so influential if it weren’t an inherently powerful tool to begin with. It is as a tool — that is, a marketing tool — and I intend to use it.

I will not stop making fun of Twitter, the Twitteratti, and the just-plain-Twits. I encourage you to call me out if I stray from this vow. Please view this self-interested transgression not as a defecting, but as an infiltration; I’ll be the man on the inside, ostensibly whoring for clicks, but really gathering intel and dismantling the machine from within. But mostly just whoring for clicks.

Please follow me here to keep up with the latest unhappiness.