On the basic premise of Coke’s hook-and-eye bus shelter ads, I’ve got to agree with Jesus Diaz at Gizmodo:
I don’t know what Coca-Cola was thinking when they used these ads to promote their Grip Bottle in bus stops. They are made with velcro, so if you lean or get anywhere near them wearing woolly cloths, you’d get stuck.
The ads were designed to highlight the better grip the new bottles offer. They placed them in bus stop shelters in Paris, ready to rip cashmere sweaters and expensive clothes. But instead of hating them, the French bought 3.8% more of their sugar water.
What I want to see is an image of one of these ads after a week of being there. I can imagine giant balls of dust with cats and drunk people inside.
But “cashmere sweaters and expensive clothes”? Come on, everybody knows rich people don’t take the bus.
In fact, I venture that the 3.8% sales boost came from wealthy folk who delighted in the sight of destitute commuters hung by their velcro-ed scarves while trying to get to their menial jobs.
It was after midnight on a recent Friday in midtown. Blinding white lights and the crackle of walkie talkied banter heralded another of the thousands of film and photo shoots that take place around the city. Four lithe female figures stood backlit on an empty stretch of Manhattan’s tony 5th Avenue. Sex and the City promos, perhaps. Maybe some Gossip Girl shenanigans. Oh, if only.
The spots were quirky, cheeky nods at fashion and celebrity culture, campy send-ups in a pop-art pastiche. Donovan, a former fashion editor, though not a household name by a long shot, portrayed the fashionista-tastemaker archetype with such perfection — a seemingly impossible blend between subtle and over the top — that she became an immediately recognizable icon even to those to whom her trademark oversize black-rimmed glasses were a novelty.
In case you felt people weren’t paying quite enough attention to your weight-loss efforts, now you can auto-Tweet the progress you’re making on those jelly rolls and muffin tops. Withings, maker of a sleek iPhone-adapted body mass indexing scale have now built Twitter functionality right into their app. From a press release yesterday:
No Happy Medium 